About Me

My name is Luis Acoltzi and I’m a UX/UI designer and Art Director in the San Francisco Bay Area. For the past 10 years I’ve been working professionally as a creative, focusing on branding, typography, communications, advertising, and most recently, user experience and user-centered design. I’ve worked on a wide range of projects – from social media content and digital marketing to experiential design with amazing brands like Target, Disney, Amazon, Juul Labs, and Sam’s Club. I’m often looking for new creative challenges and skills to develop.

My approach to UX is simple, design must make the lives of people better. I’m interested in exploring the relationship between people and technology, and how that can be improved so users achieve more and the product’s goals are met. I started exploring UX to understand more of what users need in order to have successful interactions with digital products from a creative perspective.

When I’m not obsessing about my current design projects, you can catch me exploring new restaurants and bars in town, getting lost with my camera, spending quality time with my cat, or in my lifelong quest for #authenticmexicancuisine.

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