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Hello

My name is Luis Acoltzi and I’m an Art Director/Graphic Designer in San Francisco, CA. Branding, Web Design and Digital Media are my passion, and I work with big and small brands as well as local businesses and independent professionals to reach their marketing goals.

Luis Acoltzi

Target

#SinTraducción Campaign & Launch Party

#SinTraducción (#WithoutTranslation) is Target’s campaign developed by LatinWorks for the Hispanic market in the United States. It relies on the use of words in Spanish that don’t translate to English that are part of everyday talk. The launch party, designed by Elemento L2, captured all these elements of Hispanic culture and gave the attendants the opportunity to experience a true “relajo” during the Hispanicize conference in Miami, FL. The activation, provided by Elemento L2, included signs that coordinated with the campaign as well as social media graphics and performances by hispanic artists.

Client: Target
Agency: Elemento L2
Year: 2015
Role: Production

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