#SinTraducción (#WithoutTranslation) is Target’s campaign developed by LatinWorks for the Hispanic market in the United States. It relies on the use of words in Spanish that don’t translate to English that are part of everyday talk. The launch party, designed by Elemento L2, captured all these elements of Hispanic culture and gave the attendants the opportunity to experience a true “relajo” during the Hispanicize conference in Miami, FL. The activation, provided by Elemento L2, included signs that coordinated with the campaign as well as social media graphics and performances by hispanic artists.
Agency: Elemento L2