FTD is one of America’s leading companies in the floral industry. From the farm fresh flowers used in every arrangement to the carefully crafted vases, FTD is a promise of quality and handmade detail. The Valentine’s Day and Mother’s Day campaigns involve all of the personal and handcrafted aspects of FTD as a company, targeted to the thoughtful gift giver looking to express through the beauty and emotions that only flowers can bring.
For this campaign, assets were created for advertising online, through our partners and other placements involving HTML5 executions. Home page assets were also created for it to reflect current specials and everyday occasions besides of the main campaigns, such as birthdays, St. Patrick’s Day and Easter. Print pieces were also created for FTD’s partners.
Role: Concept Development, Production