Coordinating with the #FútbolMoments campaign, a full experience from Coca-Cola was developed for the games involving the friendly matches in America of the Mexican Men’s National Team. The audience engages via pictures, games and music with their team’s colors and the Coca-Cola brand, one of their main sponsors. Graphics for structures and backdrops were created following identity principles, also incorporating the elements of Coca-Cola’s 100 Years of the Bottle celebrations. An activation manual was also developed for the people involved directly with the campaign.
Agency: Elemento L2
Role: Art Direction, Production