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Hello

My name is Luis Acoltzi and I’m an Art Director/Graphic Designer in San Francisco, CA. Branding, Web Design and Digital Media are my passion, and I work with big and small brands as well as local businesses and independent professionals to reach their marketing goals.

Luis Acoltzi

ASUNM Southwest Film Center

Identity & Digital Strategy

Identity and advertising for the ASUNM Southwest Film Center, an organization at the University of New Mexico that shows alternative films to mainstream and current blockbusters.

Identity

Inspired by New Mexico’s Sun Zia, a symbol with strong symbolism for the local culture, the icon created is a celebration of the Southwest and film culture. The reel, the film and the four directions.

Print Schedule

Every semester a schedule was created to promote the films to be shown. Printing was also coordinated directly with the provider to ensure the colors and quality met the requirements

Posters

Based on the original artwork and posters from the movies, new artwork is created to be displayed and used as posters, handbills and flyers. A whole new concept is created week after week to promote the following movie.

Social Media

Facebook graphics were created every week to match the posters created, updated every week depending on the film shown at the theater during the current dates.

 

Client: Alzheimer’s Association
Agency: In-house
Year: 2012-2013
Role: Art Direction, Digital Strategy

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